This this short PowerPoint presentation, we present: - Basic definition of Shared Mobility & Car Sharing - Analysis of the Shared Mobility Market (Worldwide - Europe - Germany) - Case Study: Share Now - Car Sharing Outlook - Performance Indicators and Effects

1. The Sharing Company
Business Case Study
20 December 2019

2. Team Members
Ahmed Samir Elbermbali Michail Markakis Victor Hugo Saravia
Maninderpal SinghImran Khan
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3. ● Introduction (Shared Mobility & Car Sharing)
● Analysis of the Shared Mobility Market (Worldwide - Europe - Germany)
● Case Study: Share Now
● Car Sharing Outlook
● Performance Indicators and Effects
Agenda
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4. Classification of Shared Mobility
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5. Car Sharing in Numbers
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6. Market Sales – Global level
Innovative Mobility: Carsharing Outlook, UC Berkeley, 2018
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7. Market Sales – Regional level
Innovative Mobility: Carsharing Outlook, UC Berkeley, 2018
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8. Market Sales – Europe
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9. Market Sales – Germany
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10. Market Players
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11. Car sharing business models
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12. Business Model Canvas
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13. Competition
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14. Porter’s Five Forces
RIVALRY AMONG EXISTING
COMPETITORS
▪ Increasing of car sharing operators.
▪ Diversity of competitors.
▪ High cost of electric cars limits potencial for
differentiation.
THREAT OF NEW ENTRANTS
▪ Growing of leasing companies reduces capital
requirements.
▪ Limited incumbency advantages.
▪ Easy access to distribution channels.
▪ Lack of government regulations.
BARGAINING POWER OF BUYERS
▪ Low switching costs.
▪ Price sensitive.
MEDIUM HIGH
MEDIUM
HIGH
HIGH
THREAT OF SUBSTITUTE PRODUCTS
▪ Lower price of micromobility transport.
▪ Government financing for substitutes.
▪ Lack of cleaning or fuel.
BARGAINING POWER OF SUPPLIERS
▪ The need of prestigious brands in the fleet.
▪ Strong DRT platform providers (e.g. Vulog).
▪ Few EV manufacturers in the market.
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15. Future attractiveness of the industry
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16. Share Now
Case Study

17. Source: ShareNow 2019
Background about Share Now
Drive Now
Est. 2011
car2go
Est. 2009
Share Now
Est. 2019
26 cities
14 countries
4 million
customers
20.000 Vehicles
3.200 E-Vehicles
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18. Source: Share Now 2019
Value Proposition Share Now
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19. 30% year over
year growth
membership by
2017
4 years to reach
1m members
3m by 2018
Estimated
annual revenue
$ 56 M
Best 2017 App
(Time Magazine)
Source: car2go
Past Performance
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20. • Flexible
• Attractive
• Convenient
• Transparent
• International
• Electric
Weaknesses
ThreatsOpportunities
Strengths
• Entry of new
competitors
• Volatile state of
the industry
• Car accidents
• Enhancement of
pricing model
• Electric future
• Autonomous driving
• Global operations
• Growing popularity
• Registration fee
• Service
unavailability
• Marketing
inefficiencies
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21. Corporate Strategy
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22. MaaS - One access for all providers //
Smart Mobility Ecosystem
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23. MaaS
Integration
Physical
Integration
Logical
Integration
Tariff
Integration
Policy
Integration
Business
Integration
Artificial
Intelligence
MaaS – Layers of Integration
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24. https://baxcompany.com/insights/from-car-owning-to-ride-sharing-how-maas-could-change-the-way-we-travel/
MaaS - Maturity Model
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25. MaaS - Pilot Projects & Successful Implementation
WienMobil: Vienna
https://www.wienerlinien.at/eportal3/ep/channelView.do/pageTypeId/66526/channelId/-3600060
WienMobil
intermodal
routing
Booking &
Single
Billing
in-app
reservation
by Car2Go,
DriveNow
and CitiBike
Public
transport,
taxi, Whim
Cars 24h,
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26. Autonomous Vehicles & Shared Mobility
Gains from Shared Autonomous Vehicles
https://www.bcg.com/de-de/publications/2017/automotive-making-autonomous-vehicles-a-reality.aspx
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27. Uber yourself before you get Kodack’ed
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28. Impact of car-sharing on the environment
(Germany)
Source: European Commission: Circular Economy Case Study 2019
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29. Impact of car-sharing on the environment
(Germany)
Source: European Commission: Circular Economy Case Study 2019
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30. Impact of car-sharing on the environment
(Germany)
Source: European Commission: Circular Economy Case Study 2019
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31. Does it make economic sense for the users?
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32. Does it make economic sense for the users?
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34. Policy Options
● Policies that directly support car sharing
 Linking car sharing with public transport
 Public procurement
 Start-up grants
● Policies that indirectly support car sharing
 Reviewing the commuter allowance
 Vehicle taxes
 City toll
 Banning specific cars
 Livable cities and integrated transport planning
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35. Conclusions
• Car sharing is neither a scapegoat nor a savior. It is one part of a broad and
diversifying multimodal transport regime.
• The overall growth of car sharing and the extent of its impacts are highly
dependent on its interlinkages with and effects on other transport modes,
especially public transport.
• The environmental and social benefits of car sharing are higher when it
acts as a catalyst for the increased use of environmentally friendly modes of
transport.
• Policies addressing car sharing need to be well embedded in the overall
transport-policy landscape.
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36. Thank You
Q & A